This article explains how we define each of our four contact statuses and will show you how to filter your contacts by their status.
An active contact is a contact who:
An active contact can opt in through a form, can be added by you
manually, through an integration, through the API, etc. For more
information on how to add contacts, see the help article on that topic.
Active contacts count toward your total contacts (the number that is used to determine your billing plan). A contact will no longer be counted as “Active” if your campaigns bounce or they unsubscribe from your lists.
A contact is labeled as unconfirmed if they submit a form that
includes an opt-in confirmation email (also known as double opt-in), but
have not yet clicked the confirmation link.
A contact is labeled as unsubscribed when they have either manually
unsubscribed by clicking an unsubscribe link in an email campaign you've
sent, or if they have been manually removed from a list by you or an
“Unsubscribe” action in an automation.
Contacts that have been unsubscribed from all lists are not counted towards your account's contact limit. If they are subscribed to at least one list, they will be counted to your contact total.
A contact is labeled as bounced when an email campaign that is sent
to them is rejected by their receiving email server. These rejection
notices indicate the email address is either invalid or inaccessible.
There are hard bounces and soft bounces:
A hard bounce means that the message was returned with the error that it was permanently rejected. If we receive a a hard bounce, the contact is immediately given the status of “Bounced” and we will no longer send to them.
A soft bounce means that the email address may be only temporarily unavailable. In the case of a soft bounce, we will try to send a message two more times. If it bounces three times total, we will give it the status of “Bounced” and we will no longer send campaigns or emails sent within automation to that contact.
To filter your contacts by status:
Navigate to the Contact Overview by clicking “Contacts” in the top menu.
You'll see a row of filters above your list of contacts. Click “Any” next to “Status” to display a menu of contact statuses.
Click the status you are interested in filtering by to display those contacts.
Note that you can combine filters to further narrow your contact list. For instance, you could filter first by the list and then by the contact status to find contacts on that list that are unconfirmed or unsubscribed.